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It all starts with a buyer and a seller. One person has something to sell that another is interested in buying. But how does that transaction happen? How do sellers and buyers arrive at a mutual price? One answer can be found in a new movement that’s changing the way we price creative works. What is this new movement? Well, sit back and listen to a story that I call: Value is in the Ear of the Beholder.


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  • Underwood & Underwood, photographer. Woman With Headphones Listening to Radio. , ca. 1920. [Between and Ca. 1930] Photograph.